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Diario El Mundo Home

coca-cola

 

Coca-Cola Zero ha querido ir más allá en el mundo de la publicidad, creando, con ayuda de Shazam, la primera publicidad que se bebe. La campaña, realizada en Estados Unidos, ha sido 360. Es decir, una campaña que abarca televisión, radio, medios impresos, eventos y mupis.

La campaña consiste en que la gente pueda escuchar con la aplicación Shazam, el sonido que realiza la soda al caer en un vaso. Acto seguido, las personas puede ir a un establecimiento y adquirir una Coca Cola, completamente gratis.

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Recuerde que este es un medio que está para generar opinión constructiva.

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