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COCA-COLA

La compañía internacional de bebidas Coca-Cola lanzó su nueva estrategia global de mercadeo denominada “Marca única”, con la que unifica las variedades de la familia Coca-Cola y las publicita con la campaña “Siente el sabor”.

En el lanzamiento especial, desarrollado en Francia, el director general de mercadeo de la empresa, Marcos de Quinto, explicó que la estrategia “extiende el valor global y la magia icónica de la Coca-Cola original”.

La iniciativa implica que de ahora en adelante Coca-Cola, Coca-Cola Zero, Light y Life compartirán los mismos valores e iconicidad de la edición original.

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Recuerde que este es un medio que está para generar opinión constructiva.

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