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Foto: Archivo Diario El Mundo/DEM

Foto: Archivo Diario El Mundo/DEM

 

El Ministerio de Turismo (MITUR) firmó hoy una alianza con la empresa española Viajes El Corte Inglés, con el objetivo de comercializar El Salvador como destino turístico en España, informó la cartera de Estado.

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La empresa española cuenta con más de 700 oficinas a nivel internacional, en países como Francia, Bélgica, Portugal, Italia, Estado Unidos, Chile, Méjico, Argentina, Perú, Cuba o Rep. Dominicana, entre otros.

La agencia explicó que comercializará en toda su red de ventas en España los productos turísticos de El Salvador y realizará además una campaña de publicidad para la promoción del destino entre el 15 de Marzo y el 31 de Octubre de 2016.

En la firma del acuerdo, que tuvo lugar este lunes en Madrid, participó el titular del MITUR, José Napoleón Duarte Durán, y el director comercial del área vacacional de El Corte Ingés, Manuel de La Rosa Retamar.

“Estamos haciendo esfuerzos importantes para seguir posicionando a El Salvador en Europa. Los empresarios salvadoreños participan en diferentes ferias en Europa para comercializar su oferta turística y por nuestra parte, estamos haciendo alianzas como esta que nos permita completar este esfuerzo”, explicó Duarte.

Recientemente, el funcionario, junto a seis empresas salvadoreñas, participó en la 50 edición de la Bolsa Internacional de Turismo de Berlín (ITB) (Alemania), en la que “se incluyeron acercamientos con mayoristas europeos”, señaló la institución salvadoreña.

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