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plycem

Venderá a través de Alibaba. / DEM

La empresa mexicana fabricante de fibrocemento, Plycem, anunció mediante un comunicado un giro en su estrategia para hacer negocios a través de la incursión en la plataforma de comercio electrónico Alibaba.

La empresa, que pertenece al consorcio Elementia, fundamenta su decisión en un estudio del Boston Consulting Group que sugiere que, para el año 2030, la distribución directa digital reformará por completo la industria constructiva.

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Según Plycem, el sitio Alibaba moviliza unos 12 millones de paquetes al día, lo cual representa una “vitrina para alcanzar a compradores de otras latitudes del mundo con los que se pueden generar grandes negocios” para la empresa.

“Con un costo de operación extremadamente mínimo se pueden cerrar negocios usando herramientas digitales que evitan la tradicional gestión comercial que exige la industria de la construcción. Las distancias y el tiempo no existen cuando se entra en el mundo digital”, indicó el gerente de Mercadeo Corporativo de Plycem, Ronald Thámez.

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de lo contrario nos reservamos el derecho de publicación.

Recuerde que este es un medio que está para generar opinión constructiva.

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