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TIGO

Salvadoreños que ganaron entradas para el concierto de Iron Maiden con la promoción de Tigo. /DEM

Tigo El Salvador recibió el “Sol de Bronce”, un reconocimiento otorgado por el Festival Iberoamericano de Publicidad 2016 (FIAP), en la categoría de “Creatividad Efectiva”, por su exitosa campaña “Blood Tickets” de Tigo Music, la cual motivó a los salvadoreños a donar sangre a cambio de entradas para el concierto de Iron Maiden realizado en  marzo pasado.

La categoría “Creatividad Efectiva” premia la efectividad de las estrategias creativas pautadas en medios tradicionales, digitales o innovadores; también activaciones o acciones que hayan contribuido al posicionamiento de la marca, producto o servicio, obteniendo resultados contundentes con base a sus objetivos.

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Como resultado de la campaña, Cruz Roja Salvadoreña (CRS) recibió en donación 34,000 mililitros de sangre.

“Nos sentimos orgullosos de que esta iniciativa haya recibido este reconocimiento, es un ejemplo real de cómo a través de la música los salvadoreños se hicieron presentes a donar vida a través de su sangre, el Marketing y la responsabilidad social empresarial se unieron por una buena causa”, dijo Claudia Nieves, vicepresidenta de marketing de Tigo El Salvador.

 

 

 

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