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multicinema

Representantes informaron sobre la campaña. /Pablo Corozo

Por tercer año consecutivo, Fundación Edificando Vidas y Multicinema Reforma se unen y lanzan campaña de concientización y educación contra el cáncer de seno, que tiene por objetivo promover la detección temprana de la enfermedad.

La campaña se compartirá a través de spots de 30 segundos durante espacios publicitarios previos a cada una de las funciones ya programadas en carteleras, redes sociales y pantallas de Multicinema Reforma para que los asistentes conozcan historias de mujeres que están luchando y ganando la batalla contra el cáncer de seno.

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“Estamos orgullosos de saber que Multicinema confía en nuestra labor y compromiso de luchar por las vidas que se enfrentan a una enfermedad como el cáncer de mama”, dijo Marcela Carrillo, directora ejecutiva de la Fundación Edificando Vidas.

Carrillo sostuvo que este año la fundación trabaja innovando la forma de educar a los salvadoreños sobre la importancia de prevenir la enfermedad que ataca a mujeres de diferentes edades y condiciones.

Los spots fueron producidos por el cineasta Fernando Vilanova y el compositor nacional Raúl “Chato” Hernández.

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