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AXE

La marca de desodorante AXE evoluciona y presenta su nuevo envase con una imagen renovada con diseño innovador, más atractivo y sofisticado para toda su gama de antitranspirantes y body spray, dirigido para hombres sofisticados, espontáneos y seguros.

“AXE es una marca que continuamente ha evolucionado con el paso de los años, para ofrecer a nuestros consumidores diseños y variedades innovadoras. El nuevo envase de AXE renueva su imagen e incentiva el uso dual del antitranspirante y el body spray, para que los caballeros se mantengan secos, impecables y para mantener una buena fragancia todo el día”, detalló Marcela Iglesias, gerente de trade marketing de AXE.

El nuevo diseño del envase se desarrolló para una mejor experiencia de uso, ofreciendo un giro mejorado frente a la lata anterior, un sistema de presión con revelación de color y adicionalmente la marca eligió color blanco para los antitranspirantes y color negro para los body spray.

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