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fundemas

Los voceros de Grupo Calleja, Fundemas y ANEP destacaron los beneficios de los planes de RSE. /W.Urbina

Implementar medidas de Responsabilidad Social Empresarial (RSE) posibilita que los negocios sean sostenibles, pues además de la rentabilidad económica implica un gran retorno social integral, aseguraron ayer empresarios.

En el marco de celebrar su tercera semana RSE, la Fundación Empresarial para la Acción Social (Fundemas) desarrolló ayer un conversatorio en el que participó, además de su presidenta, María Elena de Alfaro, el presidente de la Asociación Nacional de la Empresa Privada (ANEP), Jorge Daboub, y el vicepresidente de Grupo Calleja, Carlos Calleja.

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Los representantes coincidieron en que las motivaciones empresariales para implementar la RSE tienen razones diversas como agregar valor y productividad a una empresa, mejorar el entorno donde opera, permite acceso a nuevos mercados, hace un negocio sostenible y, sobre todo, busca potenciar el capital humano salvadoreño.

La RSE se define como la “forma de hacer negocios competitivos, permitiéndole a las empresas incorporar políticas y prácticas en beneficio de los accionistas, los colaboradores, la comunidad, el medio ambiente y su cadena de valor”.

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Recuerde que este es un medio que está para generar opinión constructiva.

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